Michelin x Car Connections

Michelin Car Connections discovers the true passion and stories behind world of cars and motorsport. With Car Connections, we’re able to use the experience and access that Michelin has to behind-the-scenes at some of the world’s leading events to give motoring enthusiasts video content and insights they might not get anywhere else. As its opener, the first film goes backstage at the 2016 Le Mans 24 Hours with Keanu Reeves and Gard Hollinger of Arch Motorcycle. The team meets driver and record-holder, Tom Kristensen; talks with race commentator, Bruno Vanderstick; and head to the garage of the truly inspirational Fred Sausset.

Motoring fans will find content to fan the flame of their passion on the new Car Connections content hub.

A digital content hub will use original videos, inspiring images, and articles created by motoring icons and journalists in a new dedication motoring platform across Yahoo, AOL, Microsoft news and Xbox.