IGN, Gamestop and RYOT brought together 4 influential gamers from across Europe in an unlikely alliance to play through the Anthem VIP Demo. The gamers would have to quickly learn to work together and overcome challenges in this new open world RPG shooter. For many users this was the first look at the widely anticipated gaming title. The event was published in four episodic stages where users were able to download exclusive Xbox Avatar suits upon watching the latest episode. With 3 weeks in total from concept to publishing this is a great example of a gaming publishing partnership.