E.l.f Augumented Reality Murals

Elf Beauty has teamed up with Aircards, Southpaw & Wavemaker to create an immersive AR mural as part of the beauty brand’s Express Your Elf campaign. The mural was designed by illustrator Laura Greenan and portrays rap artist and face of the campaign, Meduulla.

Date: November 2023
Client: E.l.f Cosmetics
Role: Creative Strategy Director