Elf Beauty has teamed up with Aircards, Southpaw & Wavemaker to create an immersive AR mural as part of the beauty brand’s Express Your Elf campaign. The mural was designed by illustrator Laura Greenan and portrays rap artist and face of the campaign, Meduulla.

Date:

November 2023

Client:

E.l.f Cosmetics

Role:

Creative Strategy Director