Red Bull x Spin Like Siakam

Pascal Siakam – Spin City Arcade fused digital gameplay with a bold physical presence. By scanning custom Red Bull cans, fans unlocked a fast-paced mobile game featuring NBA star Pascal Siakam.

To bring the experience into the physical world, Aircards designed and manufactured a first-of-a-kind Arcade unit featuring an immersive holographic screen, enhancing the 3D gameplay in exclusive fan events featuring Pascal himself. 

The result was a high-energy hybrid activation where digital, physical and packaging worked together to create a social, tactile and unmistakably Red Bull experience.