Vodafone wanted to celebrate the launch of the iPhone 11 with a campaign that would be as innovative as the new phone itself. The leading telecommunications giant wanted to position themselves as an innovator in the mobile-space amongst tech-savvy Londoners within the 25-54 age range, coming to Verizon Media for a solution that combined editorial activity with an exciting, creative format utilising the latest trending tech.
We created a city-wide virtual hunt for Apple prizes using vatoms, augmented reality and blockchain technology in an experience users could use on their phones. We encouraged user registration with digital media and influencer activity. During Find Unlimited week we launched platform that allowed users to discover drop zones in a map on their phones and ‘grab’ prizes in AR.
