Warba World

Today, Warba Bank announced the launch of an innovative Augmented Reality experience, Warba World. The experience allows users to control their avatar to explore a virtual Kuwait City and visit a number of well known locations before sundown in order to win monetary and physical rewards courtesy of Warba Bank and its selected partners. 

Using state-of-the-art Web AR technology, users must visit several well known Kuwait City landmarks, including the iconic Kuwait Towers, Grand Mosque, and Liberation Tower each unlocking a new trivia task. Players must answer the questions correctly to gain more time on the countdown clock - or else risk running out of time to complete the game. 

Date: April 2023
Client: Warba Bank
Role: Creative Director